Bayswater’s walls are covered with pop art in the form of collages of blowups of the labels used in the packaging of firecrackers sold in their millions across India. These are supplemented with pop art from the ubiquitous calendars hanging in shops throughout India.
The vast majority of Indian firecrackers are made in Sivakasi in Tamil Nadu in South India, and the labels therefore come from there.
The labels are colourful, rich in imagery and fantasy, vibrant and exotic. They cover an enormous range of themes from film stars, god and goddesses, to landscape and animals. They represent the gamut of Indian pop art.
The exciting vivid collages on the walls convey the intensity, passion and visual idioms of art enjoyed by hundreds of millions of people in India.